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Encyclopedia of TV Catchphrases Full Description

What would our world be like if Alan Reed or Mark Rothman weren't around? After all, we have Reed to thank for turning Yahoo into Yabba dabba do and Mark Rothman for inventing the put down Sit on it for Happy Days. These unsung heroes of television are honored in The Encyclopedia of TV Catchphrases, a comprehensive resource for TV lovers everywhere. From TV's beginnings in the late 1940s to the latest hit reality shows, author Brian Hartigan, a senior writer at TV Guide Canada, has created the most in-depth TV lexicon to date. Once obscure figures, people such as Mark Penn or Maury Maverick or Horace Logan, though the terms and phrases they coined are used almost daily around the world, are finally being given their proper due. Penn is the political strategist and pollster who coined the term Soccer Mom in 1996 to describe middle-class working mothers who drove their kids to soccer practice. Maverick, meanwhile, is the man who coined the expression gobbledygook during World War II to describe bureaucratic red tape. And finally, Logan was the Louisiana radio deejay who first said, Elvis has left the building in 1956. With each of these 500-plus terms, catchphrases, and taglines, Hartigan has traced back to the person who should be properly credited for inventing or first coining these legendafy TV phrases. Hartigan sheds light on the expressions by citing examples of usage or by pinpointing the exact date of the phrases' first usage. He also gives the name of the character (and actor) known for each phrase. Television fans will reveal in Hartigan's book, the most exhaustive resource of its kind!. This is a Pre-Order item.